This past fall, I had the pleasure of working once again with Joe Cesa (formerly the owner of the now closed yet dearly missed Philly java joint, Joe Coffee) on a logo and label for his latest business endeavor, Philly Fair Trade Roasters.
Since mid-2010, Joe has been roasting his own organic coffee beans, which have been for sale at various farmers markets and mom and pop stores throughout the city. As sales began to pick up, Joe was looking to take his product presentation to the next level. The logo I created uses a coffee and cream color pallet and includes the two coffee leaves in the corner, symbolic of both the coffee plant as well as the green ideology that the business runs on. And for good measure, we included a little coffee bean in the “D” of the word “trade.”
And I can tell you first hand that the coffee is amazing (truthfully, I’m drinking a cup as I type this). All the beans are purchased fair trade and roasted locally (hence the name) which guarantees you the freshest brew in town. Believe me, you won’t be disappointed. For more information or to order online, please visit phillyfairtrade.com.
