In transition


March 16th, 2015

Hello everyone,

sorry for the lack of recent posts but the past year has been a very one.  We are in the process of redesigning this site, with a new look and updated work.  Stay tuned….

thanks,

joe castro brevoort

Philly Fair Trade Roasters Cold-Brewed Coffee


June 4th, 2013

With summer fast approaching (and talk of another hot and humid one for us on the east coast), what better way to stay cool than enjoy the brand new Cold-Brewed Coffee beverage from our good friends at Philly Fair Trade Roasters. We recently worked with PFTR once again to slightly update their brand by adding an understated vintage look to the labels for their newest coffee creation.  You can find these at Essene Market in Philadelphia as well as the various farmers market the frequent (visit phillyfairtrade.com for locations). Locally roasted, fair trade beans, absolutely delicious – you can’t ask for more that that.
PFTR_Ice_Coffee_photo

Nick Cave & the Bad Seeds


March 20th, 2013

NickCave_poster_JoeCastro_460I was extremely honored to design a poster for one of my favorite bands of late, Nick Cave & the Bad Seeds, for their performance last night at the Keswick Theatre. It’s a 3 color silkscreen on 100lb Black French Construction paper and only 50 were produced. These were specially commissioned by the promoter, AEG Live, and were given to the band as a gift and were not for sale at the venue. However, I do have a small handful of these available through my Etsy shop so, if you dig it, pick one up soon because once they’re gone, they’re gone.

Click Here to purchase the Nick Cave & the Bad Seeds poster

The illustration is an ominous drawing of an Australian magpie, a songbird native to the continent.  They are extremely intelligent and often referred to as “the cunning prophet” in certain witch craft circles, and generally thought of to be a bad omen – an image I thought that fit well with the band’s music.  The tops of the clouds were shaped to mimic knuckles on a fist, to help tie in the title of the band’s latest album, Push the Sky Away.  And the ties on the barb wire represent the sign language symbol for “I Love You” (known less formally as the “heavy metal sign”), which represents the band’s loyal following.

NickCave_Magpie_drawing_lowres

 

2013 Heart Ball


February 7th, 2013

AHA Heart Ball Invitation

This Saturday night, the American Heart Association in Philadelphia will be hosting their annual Heart Ball at the Philadelphia Marriott Downtown.  This year’s Heart of Philadelphia honoree is Brian P. Tierney.  Victoria L. Vetter will be receiving the Edward S. Cooper award as well.  I was approached by the AHA to create the visual look for this year’s event, which was to follow a very sophisticated winter wonderland theme that was previously selected for the interior design on the event space.  The type treatment and color palette above is what we came up with.  We then designed the event invitations, preview party invitations, Save the Date and program book for the event.  Speaking as someone who comes from a family with a long history of heart disease, I am very proud to help support the American Heart Association with their work and mission.  Congratulations to all involved and especially to this years’s honorees.

Happy New Year!


January 1st, 2013

Just wanted to take a quick moment to wish everyone good health and happiness for 2013. Once again, this past year seemed to just fly right by but, despite the numerous growing pains we have had this year (as well as the small hole left in our roof courtesy of Hurricane  Sandy), overall 2012 was very successful for us, both artistically as well as from a business standpoint so we definitely feel blessed and invigorated. I would like to personally thank all of our clients and the fine folks we work with for all of your support, trust and collaboration.  Let’s continue to kick doors down in 2013!

Happy Halloween!


October 31st, 2012

Here’s one from the crypt – this is an illustration I did for skateboard graphic that, in the end, was never used for a few different reasons.  Being October 31, I thought it was appropriate to share. Happy Halloween everyone!

Raise a Glass, Raise a House


August 31st, 2012

One of our favorite clients, Habitat for Humanity Philadelphia, is hosting a benefit event Thursday, September 27 at the Yards Brewing Company in Philadelphia. Discounted drinks, live music by Shawn Hennessey and food donated by Memphis Taproom.  All proceeds will go directly towards building homes for families in need of affordable housing in Philadelphia.  Should be a great night out for a great cause.  For more information or to purchase a ticket, visit habitatphiladelphia.org.

Habitat Philadelphia’s 2011 Annual Report


July 5th, 2012

I recently had the pleasure of working with the fine folks at Habitat for Humanity Philadelphia on their 2011 Annual Report. One of my favorite clients and organizations in general, Habitat partners with deserving families, who must work a required number of sweat-equity hours on their own homes, to built affordable houses in the city.   They are truly out there making a difference in people’s lives in a very direct and tangible way.  I’ve been working with Habitat Philadelphia for close to 4 years now and I am very proud of the look and overall presentation we’ve created for their brand and feel that this report in particular sums up everything we’ve been working towards very nicely.

To view a PDF of the enitre report, please click here.

For more information on Habitat Philadelphia, or to make a donation, please visit habitatphiladelphia.org.

Big Class no.2


June 7th, 2012

Just about a year ago, I was invited (via clubmumble) to contribute a drawing to an indie publishing project out of New Orleans called Big Class.  The project involved a group of first graders from Lincoln Elemantary who had each written a short story.  Each story was then sent out to various professional artists who created coloring book style illustrations, which were then collected into a book and sold to raise money for future projects.  Always down for supporting an organization that’s getting kids excited about reading and writing their own books, I did my drawing last June, sent it off to the organizers and, honestly, had forgotten all about it.

Anyway, I was super excited this morning to find a small brown paper package waiting in the mail box containing the finished Big Class no.2.  Very nicely packaged, the box contains 5 mini coloring books (with art contributed  by 45 different artists from across the country), an activity book and a set of crayons.  The book box is currently being sold at a number of independent book and comic shops in Nola so, if you’re in the Big Easy, pick up a copy.

About Big Class:
Big Class is an organization that facilitates student-driven creative collaborations to enrich literacy in public schools. Our work so far has resulted in published books that feature the written work of students illustrated by adults. For those involved and their audience, this has had a unique impact along a cross-section of literacy, art, community, and education. When students experience literacy with its highest potential in mind – as a means of communication and expression – they find an inherent connection with its meaning and importance.

Rocking with the Rough Drafts


June 1st, 2012

As most people know, I love music so whenever the opportunity to work with a band or concert promoter pops up, I jump right on it.  So I was more than excited when Ann Grove from Logical Writing Solutions Inc approached me about doing a concert tee for this year’s Society for Technical Communication conference in Chicago, featuring a special performance by a band called The Rough Drafts.  The Rough Drafts consists of a loose group of technical writers (with musical backgrounds) who get together and perform once a year at the annual STC event.  Now, as anyone who has ever been in a band will tell you, having your own t-shirt with tour dates listed on the back, is all part of the dream of hitting the big time, along with record deals, limousines, screams of adoration from fans and a jar filled with only red M&Ms backstage.  It’s both a milestone and a cool memento to stash away in your box of memories. Although, sadly, I missed the performance, I heard nothing but good things and, judging by the live shots I’ve seen, a good time was had by all.  To quote the late, great Carl Perkins, “Rave on children, I’m with ya”

 

Live photo by Rick Lippincot